Betty – Certified Birth Support Worker

"Mission" and "empowerment" are not just values - they are the beating heart of Betty,
Betty sees her work as a true mission, and that's what makes her special.

In this project, it was important to me to convey the message in an abstract but clear way.
Through the logo.

Through in-depth research, precise strategy, and a focused differentiation process,
I came up with a design solution that tells Betty's story – simply, gently, and powerfully.